If you are like me who needs to develop mobile applications, but doesn't want to stick with just one platform, you can try the following products:
PhoneGap http://www.phonegap.com/
Developers create a mobile version of their application using HTML 5 / Javascripts / CSS. PhoneGap compile this as a native device application which can be hosted in the respective app stores. The advantage is you are programming in HTML 5 which can than also be hosted as a mobile version of your website. PhoneGap is free but does take a bit of configuration.
Adobe Flash Builder 4.5 http://www.adobe.com/devnet/flex/articles/mobile-development-flex-flashbuilder.html
For small applications, Adobe's latest Flash Builder 4.5.1 update allow developers to create a mobile Flex project. It is fairly easy to learn for basic functionalities and is powerful enough to call external webservices and meet other real-life requirements.
Both products allow you to deploy to iPhones/iPads/Androids/Blackberry Tablets as native applications.
The advantage of developing uses these instead of just having a mobile version of your website is that you can minimise network traffic and provide a better user experience after the application is downloaded/installed.
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